Here are some digital marketing facts that will blow your mind

SEO

  • 75% of people never scroll past the first page
  • Google is responsible for 94% of total organic traffic.
  • Leads from search engines have a 14.6% conversion rate.
  • 80% of people ignore paid search results, clicking only on organic listings.

ORGANIC SEARCH

  • 50% of search queries are four keywords or longer.
  • The top 5 search results for a keyword on google get 70% of the clicks.
  • The average Google first page result contains 1890 words. Detailed content is better.
  • 21% of searchers click more than one result.

LOCAL SEO

  • 72% of consumers who did a local search visited a store within five miles.
  • 50% of mobile users doing a local search visited a store within one day.
  • 28% of searches for something nearby results in a purchase.
  • Nearly 33% of mobile searches are location-based queries.

MOBILE SEARCH

  • 46% of Americans will check their smartphone before going to bed.
  • 48% of consumers start mobile research with a search engine.
  • The average mobile search engine conversion rate in Google Ads is 3.48%.

FACEBOOK

  • Blog posts longer than 1500 words receive 22.6% more Facebook likes.
  • Images account for 75-90% of Facebook advertising effectiveness.
  • The best time to post on Facebook is weekdays between 1 pm-3 pm.

TWITTER

  • Blog posts longer than 1500 words receive 68.1% more tweets.
  • Twitter has really 4 times as many users internationally as in the US.
  • Tweets with videos get 6 times as many retweets as tweets with photos.

INSTAGRAM

  • Instagram’s user count is growing close to 5% per quarter.
  • Photos with faces get 38% more likes.

LINKEDIN

  • 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook.
  • Linkedin is the #1 channel B2B marketers use to distribute content at 94%.
  • 90% of B2B marketers reduced cost per lead with Linkedin lead gen forms.
  • Linkedin generates 3x more conversions than Twitter & Facebook.
  • From 2014-2016, content consumption on Linkedin has increased by 21%.
  • Linkedin has a perfect 100 Domain Rating, basically meaning Google loves them.
  • Every article you publish on Linkedin is indexed and will show up in Google searches with that high Domain Authority, helping you rank higher than other native content on Google.

PINTEREST

  • Pinners spend 50% more on average compared to other social channels.
  • Pinners also spend 20% more than users referred from non-social channels, including search engines.
  • 80% of millennial users say the platform helps them decide what to buy.
  • 45% of women and17% of men on the Internet have Pinterest accounts.

VIDEO MARKETING

PRODUCT VIDEOS

  • 4 in 5 consumers believe that demo videos are helpful.
  • Product videos can increase purchases by 144%.
  • Almost 50% of Internet users look for videos related to a product or service before visiting a store.

SOCIAL VIDEO

  • 41% of marketers plan to add Facebook video to their content strategy in the next year.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • Square videos are more effective than horizontal videos on Facebook.
  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.

YOUTUBE

  • 2/3 of users watch YouTube on a second screen while watching TV at home.
  • YouTube has over a billion users, almost one-third of all people on the Internet.
  • The time people spend watching YouTube on their TV has more than doubled year over year.
  • 65% of senior executives navigate to a site after viewing a related YouTube video.
  • 32% of consumers engage with branded videos on Youtube.

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