As a Digital Marketer, developing a customer profile is one of the important processes in making advertisement campaigns and I had always wondered ho make an effective and standard customer profile. Luckily I got to study this in the IMC class as our teacher taught us about the Empathy map. It helped me to visualize what customer thinks, does, sees, feels and their pains and gains and helped me to know about customers better. As practical, our group needed to conduct a survey , a qualitative one in order to know them well, and we did it for our product i.e. Smartwatch. I usually ignore the research, but while interviewing people I began to realize the importance of research. The research helped us to change the way of thinking regarding the product as different consumers had different beliefs. We as product developer cannot think broadly as we have our own mindset about the product. Interviewing with people with different mindset helped us to unlock the possibilities and understand their needs and desires regarding the product.
Talking about advertisements in IMC was very much fun. Unlike other classes, I do enjoy IMC classes as we get to look at audiovisuals which really entertains me. I learned about different advertisement appeals like humor, affective , sex, rational, etc that affect the viewer in a different way. As a marketer, I believe that knowing the personality of the product we need to choose the appropriate tone for it. Our team also made a creative brief regarding our project. Thanks to our teacher that she brought up a video making professional Shashank Shrestha as our guest lecture where we could learn essential aspects of making videos. He gave us a very good example of why we should know the audience. I have always wondered ho professional videos are made and in the class, I got to get the insight of it. I have also thought of making some basic videos for the future. Also, I learned the importance of making storyboards while making videos that helps to plan and visualize during video shoot.
Hi Sahan. Reading this blog made me remember about my own personal experience of interviewing potential target markets for empathy mapping. It was fun right? Well, at least for me it was. Like you said we have our own mindset about how our product should be and interviewing people make us realize what we could improvise on it or what we could further add on it or what features are really not needed because ultimately we are making the product for their use and not for ourselves and I am glad that you understood the importance of research after this. Overall, it was short and sweet but I was also looking forward to reading your understanding of article reviews like you did in your previous blog and some more theories that we discussed in class and your feelings about those topics. I’m looking forward to reading your next blog.